As a lady entering her early 50's more conscious of my aging skin and it reflecting years of neglect and general abuse of my body through strenuous running, long distance walking, smoking etc. I've discovered Liz Earle products! And, as a delightful saleswoman said to me on first purchase, we can't put back the clock but we can slow the process of skin aging. How right she was. I have continued to buy these well priced products being tempted by other brands occasionally only to return to Liz Earle for effectiveness and value for which are now on my essentials list. Mild panic sets in when cleanse and polish, toner and moisturiser are running low.