Kidly offer amazing products that are great value for money and well designed. I am a creative manager in a digital ad agency as well as a new mum and have been fed up of how much cheap plastic nasty looking toys and children's items are on the market. I love how Kidly hand pick products that look great and are practical and functional too. Also, Kidly's website is AMAZING! Browsing through it just pleases me because it is so well designed, responsive and aesthetically beautiful to look at. From a UX point of view, it ticks all the boxes and more. Love love love the website! Thank you Kidly, my first order will certainly not be my last!