Kidly have become my new ‘go to first’ company when it comes to buying things for my kids. They stock some of the nicest and unique brands and the product range is very good. The customer service is second to none. I do not know any other company who offer this level of efficiency, friendliness and competence combined when it comes to customer service (and I shop a lot!) The only frustration I have is that you cannot view previous orders on your account. They are a fairly new company so I guess they are still putting systems in place and so it would be unfair to leave a 4 star review for that reason. I totally love kidly! Long may they continue to trade!