Have now used iconic personally 3 times. Always helpful. Have also recommended and know of at least 5 friends and family members of the same who have purchased multiple times. It’s always easy easy to think about something that you have to part with some payment upfront as a scam or fly by night. The folks at iconic are real and there. If the watch is in stock even better they get it to you the next day. Even on shipment they are very particular where they send it to, whilst trying to ensure you get your watch and it doesn’t go missing. When looking for a new watch I look at Uk authorised dealers then buy from iconic. If you are any doubts about them my experience say don’t be. You get everything you would have but the cards are usually stamped by an authorised dealer somewhere other than the uk. But with international warranty that really doesn’t matter.