About a year ago every man and his dog seemed to be launching a shaving company, (or maybe the cookies tracked a click). Anyway I took advantage of the many offers and I ended up with a mound of stuff. From this pile Gruum has emerged as a clear winner and is now my shaving kit of choice. The blades give a consistently close shave with no irritation. The handle took a bit of getting used to but now feels natural and stable in my hand. The shaving gel performs well as does the aftershave cream. I have just ordered the hair wash bar to try and hope this performs as good as the shaving kit. One very important thing to me is that it seems most of the products are MADE IN UK, keep this up and I will be a lifetime user. Chris (age 60 and very picky)