I first met James in class during my time as an MSc student many years ago, so I can attest to his intelligent, pragmatic approach to solving problems, and his fervent interest in the digital arena. I was aware of his burgeoning reputation in digital marketing over the years so when I started my own business I approached James for advice. It is abundantly clear that his valuable recommendations derive from an insight cultivated over many years. From a concise yet detailed hour long call with James I now have a clear view on what approaches I need to take to get more of the right people visiting my website and using my services.