I love your minimalistic approach when it comes to product formulation. Active ingredients and their % are clearly labeled, which is essential if you're targeting informed consumers who plan their cosmetic routine meticulously. I have been using the products I've purchased for quite some time now, and haven't had any bad reactions (I've bought salicylic- and glycolic acid). However, I am not sure whether I will be making any repurchases because of a very intensive fragrance (found in both acids). I am not sure what are the main ingredients behind it, as I don't see any botanical extracts or perfume in the formulation. So please remove the fragrance and I am back. :)