I now realize as a mere man that Boots regard me as a second-class customer. I have always thought Boots’ "Health and Beauty" magazine sexist but the latest edition (Mar/Apr 2020) really does take the biscuit. The article on page 7 by Jessica Powell, Head of Content, is an almost unbelievable example of misandry as contrasting phrases such as “empowering all women” and "toxic masculinity" clearly show. Had this diatribe been published with the feminine words been replaced by the masculine the cries of sexist from the feminist community would have been deafening. Furthermore, a quick surf of the Internet reveals this would not be the first time Boots have been accused of sexism against men, from pricing of goods to sexist adverts and after seeing the anti-male sexism in the magazine I can’t say I’m surprised. The only way I can respond to this is by taking my custom elsewhere (all the way next door to Superdrug) and by informing the many ‘equality for men’ web sites emerging on the Internet of this blatant and offensive sexism.