The quality of the 700gsm white towels that I purchased is poor. The thickness of the towels does not appear to reflect the suggested quality (Luxury Egyptian cotton 700gsm). The finish of the product is also poor with many loose threads. Unfortunately due to the urgency of my need and the cost of sending back, it was not practical to return the products. Follow-up: I cannot fault the customer service from Beddings Direct, They have called me to review my purchase, Explaining why the quality of my order was not as expected, (to be fair, once the towels were washed and tumble dried the 'feel' of them did improve). They have agreed to partially refund the cost of the towels, to cover those with loose and coloured threads and advised that they will review the quality with their manufacturers. They have also agreed to send me a sample of a bath towel should I decide to order any further. I will update my feedback further afterwards.