Although I have only made one order so far I have found the level of service generally good and their response to queries is quite fast. The quality of the items is good. Many are branded products and are the same as you buy elsewhere. They also have some items that are unbranded. The fish we bought is tasty and well packed in sealed bags. I only bought food items so cannot comment on the non-food goods. The packaging of the deliveries is rather weak. We had two boxes delivered and one had the tape pulled away due to handling and the other box was split. Nothing was lost but the packaging does need to be stronger. Given the £3 delivery charge this is not surprising because with boxes, tape and time plus carriage they must be working on a tight budget while trying to be competitive. Overall many prices are competitive and many undercut the big stores but with the extra for P&P you need to make a larger order than just one or two items or the total cost can be higher than a supermarket. As mentioned the speed of service and product quality are good so as long as you do your price comparison there are some very good bargains to be enjoyed from this company.