I have used this company for my PPC since 2009 and have received tremendous support and regular feedback on my campaigns over the years. I recently experienced a problem with SEO links (NOT from this company) and got hit badly by the Penguin 2.0 update last May. I went to Anicca for some guidance, and was blown away by their generosity in affording me their time and the benefit of their experience. I was so grateful and relieved to have people who genuinely cared about me and my company, with no agenda at all. They gave me everything I needed to deal with the problem myself, and support if required. What I like about Anicca, is the fact that they have 'in-house' expertise in all areas. I have used companies in the past for SEO, not realising that they 'contract out'. Anicca has a full in-house team and I find that very reassuring. When you visit, they are all extremely friendly, and even the 'techies' talk to you in a language that you understand. I am shortly moving my development to their company too, and will definitely be embarking on SEO again with Annica soon. I would certainly not hesitate to recommend this company.