Making such a personal and high-value purchase over the internet does come with trepidation. However, Angelic Diamonds provided a very interactive and personal service via their website. Product: The range of choice is huge giving you total control to find the ideal ring within your budget. Clear explanations via video delivers understanding with every aspect of a diamond's characteristics helping you make those informed decisions. The end product when received totally matched my expectations from their website. Service: There is always the fallback to speak with an expert. This is provided every step of the way. There was good communication after the diamond ring was purchased. Detailed emails were received detailing what I had purchased and when and how I would receive the ring. Signature and tracking service was standard with the order. Overall: The entire process was handled extremely efficiently. The end result was a diamond ring which exactly met my expectations. We are now due to get married next year! Thank you Angelic Diamonds!