| 1. | Remember that the reader may not know all you do about the product or service.
Give as much information as you can to educate the reader about the pros and cons
of the product or service you are reviewing. |
| 2. | Your sound bite should sum up your experience but also entice a visitor to read
your review. Be creative and draw the reader into your experience when thinking
up a title. |
| 3. | Write reviews as though you were telling a good friend about your experiences.
Let your personality shine through while still giving pertinent facts to back up
your opinion. |
| 4. | Never rant. If you hated a product or service, share your experience but do so
in a manner that will allow readers to understand why you feel the way you do. |
| 5. | Write tight. Every sentence should inform and educate consumers about the product
or service you are reviewing. Remember to stay on topic. |
| 6. | Formatting is key. Avoid the use of all caps, excessive bolding or other distracting
markings. Break reviews into small, digestible paragraphs for easy readability. |
| 7. | Are you an expert? That's great and many consumers are reading your review to
gain knowledge. Remember to write for the masses not just those who are very familiar
with the topic. Share your knowledge! |
| 8. | If you are not sure of a fact or feature, research it or leave that information
out. Inaccurate information could cost you credibility. |
| 9. | Thoroughly proofreading for typos and grammar errors allows your words to look
as powerful on paper as they sound in your head. |
| 10. | Take time to read your review and to make sure it says all you want it to -
before you publish it. Often a few edits will make a good review an excellent one. |
