Privacy Policy

This Privacy Policy (this "Policy") describes how personal information is collected from users of the Reviews.co.uk website at http://www.reviews.co.uk and how that information is used and disclosed. Information We Collect We collect "personal information" about users of the Site and the Review Service in the normal course of our business. As used in this Policy, "personal information" is information that identifies or is capable of being associated with an identifiable person. Some examples of personal information include a user's name, address, and email address. Personal information does not include aggregate information or de-identified information. "Aggregate information" is information about the use of the Site, such as information collected about Site users, or a category of services or users, from which any personal information has been removed. An example of aggregate information would be a report stating that forty-seven percent of the Site's registered users identify themselves as male. Most of the personal information we receive comes directly from users who register on the Site. The information we request at registration includes, without limitation, name, address, e-mail address, and birth date. We may also collect other types of information during registration or in connection with your other activities on the Site, such as demographic information (including, without limitation, your age, occupation, and income) and information about or contained in postings you make in forums or any other interactive areas of the Site, your answers to surveys, your participation in sweepstakes, contests, games and promotional offers; and in any email request you send us for any reason (such as to request customer service or provide us with comments or feedback). Also, we request your email address when you submit a product or service review using the site.We also automatically collect some information when you use the Site or Review Service. We log your IP address. If you reached the Site by clicking on a link or advertisement on another site, we also log that information. This helps us understand our users' interests and maximize our online exposure. All of this information is collected and used only as aggregate information; that is, it is entered into our database, where we can use it to generate overall reports on our users, but not individual reports that identify you personally. Framed Content The Review Service may be displayed on or through Third Party Sites with the use of inline frames or other framing techniques. We may collect personal information in such framed pages or content located on or provided by Third Party Sites. When you submit personal information to us in this manner, it is treated as personal information under this Policy. The collection and use of personal information by the Third Party Site directly (i.e., outside of the Review Service framed pages) is governed separately by the privacy policy of such site. Cookies

We may use cookies to identify Site users and to customize their experiences on the Site and Review Service. Unless you provide your email address to us, our cookies contain no personally identifiable information about you. If you have provided your email address to us, however, our cookies may be used to identify you. We use cookies to help us understand how visitors use (and to help us to improve) the Site. You may refuse to accept cookies from us by following the procedures specific to your Web browser. If you do so, your browser may react strangely and you may not be able to use some services on the Site or Review Service.

How We Use the Information We Collect

We use the information we collect to:

• Contact you for administrative purposes or provide you with customer service
• Complete transactions requested by you or to verify that you have submitted a review to our website
• Respond to any questions, problems or complaints, or request feedback
• Organize the Site to better serve you and customize or develop our products and services
• Contact via newsletter

Disclosure of Information

We do not rent, sell or disclose personal information to third parties without your prior consent, except as described in this privacy policy. We may share personal information when we have your consent to do so, when required by law, when required to protect our rights or property, as necessary to complete a transaction you have requested, or for marketing purposes. We reserve the right to use and disclose any non-personal information that we collect. We may use third party service providers to assist us with the administration of the Site or to perform other services for us, including transaction processing and sending email. These third parties may be given or may have access to your personal information, but agree to receive and use such information solely to provide services to us or on our behalf.

If you provide us with personal information through a Third Party Site, we may share such information with such Third Party Site for their internal business purposes and we generally require such Third Party Sites to comply with this Policy. In addition, we may also share personal information with third parties for such third parties' (or other third parties') marketing purposes; however, we provide you with the choice of opting-out of such disclosures (please see "Choice and Access" below).

We may use third parties, called third-party ad servers or network advertisers, to deliver ads to you on our behalf. These third-party ad servers may use cookies, web beacons or other technology to collect non-personally identifiable information about your visits to our Site or the Review Service in order to use it to present advertisements that may be of interest to you.

We may release personal information when we believe release is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies or any other agreement with a user; to initiate, render, bill, and collect for amounts owed to us; to protect our rights or property; to protect our users from fraudulent, abusive, or unlawful use of our Site.

Choice and Access

We provide our users with the ability to "opt-in" to receiving certain communications from us or having their information disclosed to third parties by indicating their preferences at the time of registration. If such user later wishes to change these preferences or access, change or delete their personal information we provide the following options:

• To "opt-out" of receiving promotional e-mail from us, you can; (a) send an email to privacy_request@reviews.co.uk with your request; or (b) click on the "unsubscribe" link in the email you receive from us.

Please note that opting out of receiving communications from us will not prevent you from receiving administrative communications, such as those concerning the operation of the Site or about a review you have submitted.

Security

We use reasonable security measures in an effort to prevent loss, misuse and alteration of information under our control. We cannot, however, guarantee protection of all information against interception, misappropriation, misuse, or alteration, or that your information may be not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. Furthermore, we have no control over the security of other sites you might visit, interact with or do business with.

Information you provide through the Site is protected by an encryption technology called Secure Sockets Layer (SSL), to ensure privacy and security during transmission. Your registration information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site by any person using your password. Please advise us immediately if you believe your password has been misused or otherwise misappropriated.

Policy Changes

We will modify this Policy if our privacy practices materially change in the future. We will notify you of such changes only by posting the new policy on our Site and indicating at the top of the Policy the date it was last updated.

Questions / Additional Information

If you have any questions about this Policy please contact

Liquid New Media Limited
31 St Nicholas Place
Leicester
LE1 4LD
ENGLAND